AirAsia

master2026-10-30T16:09:41+08:00Lee is credited for designing & conducting the culture change program for AirAsia, the biggest low cost carrier in Asia. The culture change programs which reached out to Philippines, Thailand, Indonesia & Malaysia totalling 1500 participants is designed to support the human capital development strategy...

Maybank

master2026-10-30T16:08:20+08:00Since 2000, Lee’s team has trained about 15,000 Maybankers in areas of service quality, team building and motivation & leadership. In 2003, Lee undertook one of the biggest project in the nation, training 13,000 Maybank staff in a program - Teaming To Battle - involving...

DiGi

master2026-10-30T16:07:14+08:002004 & 2005 – Conducted 9 team building sessions for DiGi Technical, Information Technology, Legal, Regulatory and IM Division with a population of about 1000 staff focusing on DiGi’s Culture Change Journey (CCJ). 2005 – Build on 2004 success, phase 2 project focuses on service...

Ajinomoto

master2026-10-30T16:05:52+08:00Embarking on a 3 years transformation project 2009 – 2011 with Ajinomoto to conduct 3 levels of teambuilding program to transform and enrich the Ajinomoto’s culture towards innovation. 2015 - assisting in developing internal brand ambassador & sharing Ajinomoto Group Principles company-wide. 2017 – conducting...

Maxis

master2026-10-30T16:04:56+08:002002 - 2003 – Conducted an alignment program for 500 NEO engineers of Maxis called “Challenge of Performance Excellence” (COPE) to achieve operational excellence. The action plan discussed in the program was adopted by Maxis. The success story of this initiative enabled us to conduct...

Petronas

master2026-10-30T16:03:37+08:00Conducted a team building session for Petronas Carigali Pulai Workover team to focus on synergizing efforts. The team achieved a cost savings of RM7.6 Million and workover duration ahead of time by 32 days. Also conducted for Permata – Skill Groups, UTP Scholars, Mitco Japan...

ABB

master2026-10-30T16:02:35+08:00To strengthen ABB culture via assimilation of shared values across divisions – LVS, LVP, FOS, PA, CSO.

Honda

master2026-10-30T16:01:29+08:00Conducted for Spare Parts Division incorporating Honda philosophy with huge success which spreads to other units such as Customer Relations & Sales.

Shell

master2026-10-30T15:59:28+08:00Conducted team building sessions for Shell Refinery, P.D. operation units & turnaround team & contractors. The turnaround in 2005 was a huge success with reported cost savings and zero accidents. Also, was engaged by Shell Refinery senior leadership team, IT, Finance & Retail Select, Supply...

Louis Vuitton

master2026-10-30T15:58:24+08:00Increase in customer experience and the achievement of sales targets in outlets for consecutive years from 2015 - 2016 through customized team bonding and engagement sessions.